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The Rise of Twitter and How to Utilize it for Your Business

TubeMongel, Brightcove Report Twitter is key to Viewership

According to a new quarterly research report from web video distribution and tracking site TubeMogul and online video production platform Brightcove, Twitter might be a key component in getting consumers to watch Internet video.

The report, titled “Brightcove and TubeMogul Publish Data on Trends in Online Music Videos as part of New Quarterly Research Report,” focuses on music video viewership.

But it was this little nugget of info, which is the most interesting:

Twitter tips to increase YouTube visbilityOur research found consumers that find online music videos via Twitter watch an average of 2:30 minutes per stream compared to the 1:30 minutes viewed on average by consumers discovering online music videos via search engines like Yahoo!. However, 76% of online music videos viewed on artist and label sites are found through Google searches.

So, people who find music videos on Twitter on average spend a minute more watching than people who found the same video via search engines? That’s huge. It’s not just huge for Twitter as a social media tool, but it illustrates that video production companies, such as ourselves, artists and web video creators need to embrace social networks if they want their videos to be seen for maximum amount of time – which is a must for marketing impact.

You can read the full report at right now.

Using Twitter For Your Business

Whether you’re a videographer, a business owner, or of a profession that requires an audience, Twitter is a powerful tool for business. Social media really sets our advertising age apart from anything in the past, and it’s not too challenging to take full advantage of it. Here are some Twitter tips for you:

  • Keep your tweets as short as possible. This way, if a follower wants to manually RT you, they can give a little commentary in the 40 or so characters you’ve allowed them. Any kind of sharing your followers want to do is good news for you!
  • Include lots of photos in your tweets. With the new Twitter layout your followers don’t have to leave Twitter to look at photos. Wouldn’t it be nice of you to give them a picture to break up all those posts about Game of Thrones?
  • #Hashtags are a huge part of Twitter, and you should be participating in them. Identify specific topics that are relevant to you and check out which hashtags are trending in your area (make sure you change your settings from worldwide to local) and learn, connect, and expand.
  • Add yourself to WeFollow. This Twitter page is a directory of prominent people categorized by interests. It’s a great way to share what you’re all about while also connecting to “tweeters” interested in your field.
  • Add your videos to TwitVid. TwitVid is a web application that allows you to upload your video right from your iPhone or computer to Twitter or Facebook. The great thing about it is that it compresses your video and creates a URL for it, taking the work out of uploading it.
  • Use Your Followers to Your Advantage. Ask your followers to RT your video when you post the link. The higher the engagement, the better your SEO. This also applies to your YouTube followers who have the option of sharing your video on other social media platforms such as Twitter and Facebook.

If you need any assistance with your video production, editing or duplication, contact Video One Productions at (773) 252-3352 or


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