SEO-friendly titles
Ever wondered what is the first thing that attracts visitors to your page? Of course, it is the title – whether it is a video or an article. An appealing title will stand apart from the rest and attract viewers to your video. So when it comes to writing the best title for your video, the following tips from our Chicago video production experts will come to your rescue:
Make it SEO friendly
The best title is one that works well for search. If the video title isn’t optimized for search engines, potential viewers cannot find it in their organic searches. An impressive video title that describes your video well and speaks to your viewers, compels them to explore your video. No doubt, the video is the most important piece of content on your page. However, the title isn’t less important either, especially when it comes to attracting an audience. Writing a good title with targeted keywords can greatly affect your click-through.
Insert the word ‘Video’
If your title includes the term video, your page will immediately turn up in organic searches when a potential viewer’s search query includes the word video. Therefore, it’s important that your video title clearly tells viewers that it contains visual content to increase the relevancy of your page when a viewer’s query has the word “video.” So the next time a viewer searches for a video in your niche, your video could rank higher in search engines.
Keep an eye on title character count
A title longer than 66 characters has a higher risk of appearing truncated in Google search results, which risks cutting off the most crucial part of the descriptive information. Google places ellipses for titles that are longer than 66 characters. So in order to increase your click through rate, do not ignore the title character count limit. Remember, a clean, non-abridged SERP listing has higher click-throughs.
Be descriptive
As video production pros, we believe that a short, to-the-point title will get you maximum attention. Of course the video content has to be compelling and attractive enough for viewers to stay; however, it is the descriptive information about the video – beautifully summarizing the visual content to be within the safe zone of character limit – that will create interest and draw viewers. Pairing descriptive words, such as expert, awesome, professional, with keywords in the title will show that you are excited about the content.
Use numbers
Using numerals in a title works very well in search results, often outperforming similar titles that don’t use numbers. In order to get more views, creating a convincing title with numbers will help, making your visual content seem more interesting and relevant to viewers.
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