A new study out today from the Jun Group shows that shorter videos are more likely to be shared by viewers than longer clips, Facebook is the preferred method of sharing, and consumer packaged goods are leading the way in the world of branded social video.
It makes sense too. Shorter videos are easier to sit through, and when one is produced effectively, the result can be instant viral success. (See Old Spice).
Read More –> With Branded Social Video Marketing – Content, Shorter Is Better
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