The Social Media Examiner posted this interesting Chicago production companies article recently.
The 2011 Social Media Marketing Industry Reporthas some good news for small business marketers. Small business owners are seeing the greatest results from social media marketing.
Michael Stelzner authored the third-annual industry study in which he surveyed 3342 marketers, 47% of whom were either self-employed or small business owners. This group reports some amazing results from social media marketing.
Over the course of the last 3 years, Stelzner has seen social media move from an uncertain strategy (2009 report) to a permanent fixture (2010 report) to a primary tool (2011 report) in the savvy marketer’s toolkit.
No-one has benefited more than small businesses.
Ninety percent of those surveyed agreed that social media is important to their video production business. The report reveals that the self-employed (67%) and small business owners (66%) were more likely to strongly agree with this statement.
Some people might be inclined to interpret this information as evidence of the power of Facebook and Twitter, but video is an important part of social media. It’s one of the most personal ways to address Chicago production companies consumers, and social media sites can help deliver that message to people. Whether it’s a sales, training, or marketing videos, social media can help your material find an audience.
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