Video news releases stand out
News releases are a great way to keep the press updated on what your company is up to. You can write a news release to announce a promotion, introduce a new product or service, or inform your targeted audience of what they would consider newsworthy.
But you may face this problem: there are thousands of news releases being published in your area of expertise daily, so why should anyone pay attention to yours?
That’s where video comes into play. By providing a video to go along with your written news release, you’re adding value to the viewer’s experience.
Using video news releases also sets you apart from your competition that hasn’t caught on to this great marketing tool yet. If your targeted audience prefers to watch a short video over reading a block of text, why not give them what they want and get what you want in return?
News release websites such as prweb.com allow you to add video to your news releases. After writing an informative news release, accompany it with a video to add some interest and improve your SEO rankings.
Depending on the nature of your release, a video press release can:
- Be an infographic
- Showcase products and services mentioned in the release
- Include any extra information your audience may want to know about