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SXSW holds a panel on how to create a viral video

Last Saturday, Austin’s South by Southwest Interactive conference held a panel on how to create a viral video. SmartBlog offers a great recap of the event including photos and video.

According to SmartBlog’s article, panelists included YouTube’s Margaret Gould Stewart, film director Jason Wishnow and Chicago rock band OKGo’s front man Damian Kulash.

The panel proceeded to answer questions on how to make a compelling video that will generate thousands, if not millions, of hits. The points touched on included:

  • Hit people on an emotional level.
  • Go for a sense of wonder, optimism and surprise.
  • Production Value
  • Make it easy to embed your videos.
  • Tag videos with key search terms.

Read the full recap at

The event concluded with an audience recreation of the viralYouTube hit “Surprised Kitty” video (over 21 million views!). Check out the original and the remake from the SXSW conference below:

Original “Surprised Kitty” Video

SXSW Audience Remake

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