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interview video at 140 E Walton Pl, Chicago, IL 60611

Adding b-roll and Cutaways to Your Interview Video

Cutaways for Your Interview Video

As I mentioned in my last blog, b-roll or cutaway footage is video we use to break up the monotony of just looking at a speaker in your interview video. In addition to using more than one camera to film a subject, adding cutaway footage is another element that you can add to retain viewer interest. Here’s an example of what we did for a Canadian company:

Interview at 140 E Walton Pl, Chicago, IL 60611

Cutaway Shot for Interview Video

Types of Cutaway Footage for Interview Videos

Cutaway footage could consist of the subject matter the speaker is discussing or something not so directly related. For instance, if we’re interviewing architect Helmut Jahn, we could inter-splice images of some of the buildings he has designed within his interview. A not so directly related cutaway might be a shot of the Chicago skyline, which is indicative of buildings and architecture in general. The point is that we don’t have to be completely literal when it comes to cutaways. However, cutaways really help bring life to your video!

140 E Walton Pl, Chicago, IL 60611 interview video

Another cutaway shot for our interview video

Getting Cutaway’s for Your Interview Video

If you don’t have the time, budget, or opportunity to get b-roll for your interview video, what can you do? You can obtain stock footage or photos to spice things up. A good source for photos and stock footage is iStock. They have a tremendous amount of images, video footage and templates that can be used to integrate into your video. When producing a professional video, never just ‘appropriate’ images or video from other sources! Make sure it’s licensed.

If you would like a price quote to produce your interview or testimonial videos, please contact us.

testimonial videos

Testimonial Videos for Dental Office

Testimonial Videos for Grand Dental Group

Video Testimonial

We were contacted by Grand Dental Group to produce a series of testimonial videos at their office. Actually, a consultant from Pennsylvania found us on the internet and hired us for the project. We sent our camera crew out to their Aurora office and filmed testimonials for two days. We also obtained b-roll, cutaway footage of their office for an eventual promotional video.

video testimonial

Dr. Mark Kaschube is their skilled dentist who provided the services. Judging from the testimonials from his patients, I’d say he did a great job. Watch our video and you’ll see what some of his patients have to say about his great service!

Two Person Video Production Crew

They had the budget for a two person camera crew that consists of a videographer and an audio person to monitor the sound. The videographer has to focus on getting the right shot for the video. The audio persons role is to listen intently to make sure that the sounds of airplanes, ambulances, air passing through vents, and other distractions to make sure that the person speaking on camera is clearly heard. Our videographer can shoot and listen at the same time. However, it helps the production if there is someone else checking the sound as well.

Two Person Crew Helps with Audio and Lighting

Testimonial Video

Having a two person crew is also helpful when there are multiple setups at a location and lighting has to be taken down and established again. A lighting assistant who doubles as someone who monitors the audio can be a cost effective approach for clients. When our videographer has help during a shoot, having help can allow the production to go more quickly, thus avoiding having us come out another time to obtain all of the footage.

If you would like assistance in obtaining testimonial videos, please feel free to contact us.

Interview Video for A Place for Mom

Interview Video in Naperville, Illinois

Video Interview Filmed at the Hotel Arista, 2139 City Gate Ln, Naperville, IL 60563

Video One Videographer Preparing the Video Interview

 

We recently shot a interview video for A Place for Mom, a Seattle based company with senior citizen, assisted and independent living communities throughout the nation. They asked us to film interviews at the Hotel Astria in Naperville, Illinois.

Our Videographer Discussing the Shot with Interviewee

Before we could start filming an interview at the Hotel Arista, 2139 City Gate Ln, Naperville, IL 60563, our videographer had to review the script with the interviewee.

Our Videographer Reviewing the Video Script

 

 

They requested that we use a FS5 camera and a set designer. We hired a set designer to strategically place plants and lights in the room, and the client was very happy with the results.

In this case, they preferred to do the editing, so we turned the footage over to them on a hard drive.

There’s More to Interview Video Than Meets the Eye

There are so many things that need to be right for a video interview or testimonial to go right. For instance, the audio needs to be excellent. This entails micing the speaker correctly. The mic has to be placed correctly so that it doesn’t rub on the person’s clothing. It also has to be positioned so that it’s in the least obvious place for the shot.

Good lighting is a must as well. We use a Kino Flo light kit that has three LED lights. They’re effective, but won’t distract the interviewee during their discussion. Speaking of lighting, if you’re using the sun to help illuminate the shot, you had better do it quickly, as when the sun changes position in the sky or a cloud gets in the way, the light will obviously change and your shot will look different.

 

This only scratches the surface of what needs to be kept in mind for a successful interview shoot. If you have a trade show coming up and would like us to produce a video interview or testimonial for your company, please contact us.

Trade Show Video Production at McCormick Place

Trade Show Video Production

Recently, VTS, an international corporation based in Gdansk, Poland, that produces air handling equipment, contacted Video One to provide trade show video production, editing, and photography services for their appearance at McCormick Place, in Chicago.

 

VTS Tradeshow event

VTS trade show booth at McCormick Place

 

 

 

 

 

 

 

 

They hired us to document their activities for several days of video production, photography, and subsequent video editing. We filmed activities in and around their booth, presentations, testimonials from satisfied clients, and other events for them. We also produced a summary video that they were very pleased with.

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