One of the inherent challenges of creating advertisements or marketing videos is figuring out how to properly address a specific audience. Not only can addressing one audience be hard, targeting multiple demographics might seem impossible. But Eyeview recently did a presentation at the VideoNuze Video Advertising Summit and introduced a new technology designed to take a normal television ad and bring it online as 50,000 different versions tailored to specific market industries or demographics. An ambitious goal, one that will certainly sound appealing to Chicago videographer experts, and one of the several topics covered in the latest episode of Reel Web.
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