A company in London has released a product that just about any professional Chicago videographer will want to use. The Unruly Social Video Lab helps brands and agencies gauge how popular their content will be online. In effect, the Social Video Lab brings us one step closer to predicting a viral video before it’s even live on the web.
Here’s the Unruly announcement as seen on ReelSEO:
Unruly’s Viral Video Chart, which has tracked over 300 billion video streams since launching in 2006, is the engine behind the video analytics. Clients’ concepts will be tested using sentiment tracking and competitive intelligence. The data will then be blended with the latest creative techniques in conjunction with academic institutions, including psychometric testing and focus groups with bloggers.
Basically, Unruly has been keeping track of basically every online video for the last 6 years and figuring out what it takes to make something blow up. With data like this, video production may never be the same…
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