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The Benefits of Online Ads VS. TV Commercials

There’s no guarantee that your online video production company will be a success. Just like commercials, some online ads miss their mark and are left unseen by most people. That’s the unfortunate reality of advertising. But chances are, good videos don’t go unnoticed. And unlike commercials, online videos are share-able. The Internet has evolved into such a social landscape that anything worthwhile is subject to free, limitless distribution.

Online videos have huge potential to engage their viewers. Unlike TV spots that are generally a one directional conduit, online videos can have multiple channels of communication, distribution, and interactivity.

Advertisers can create online videos in a series, they can use video to make games, and everything online is open to public scrutiny. Though this might seem intimidating, advertisers can use the Internet to hear their audience’s voice. Advertisers now know what works and what doesn’t faster than ever before.

The Internet might be the best thing that ever happened to advertising. It’s gradually revealing the potential video has to engage users in unique ways. TV will stick around for a long time, but as online ads evolve, typical TV commercials will slowly become outdated.

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    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…