There’s no guarantee that your online video production company will be a success. Just like commercials, some online ads miss their mark and are left unseen by most people. That’s the unfortunate reality of advertising. But chances are, good videos don’t go unnoticed. And unlike commercials, online videos are share-able. The Internet has evolved into such a social landscape that anything worthwhile is subject to free, limitless distribution.
Online videos have huge potential to engage their viewers. Unlike TV spots that are generally a one directional conduit, online videos can have multiple channels of communication, distribution, and interactivity.
Advertisers can create online videos in a series, they can use video to make games, and everything online is open to public scrutiny. Though this might seem intimidating, advertisers can use the Internet to hear their audience’s voice. Advertisers now know what works and what doesn’t faster than ever before.
The Internet might be the best thing that ever happened to advertising. It’s gradually revealing the potential video has to engage users in unique ways. TV will stick around for a long time, but as online ads evolve, typical TV commercials will slowly become outdated.
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