Technological advances have made video chat attainable and affordable for many consumers and businesses. The latest laptops and iPods come with built-in cameras, and programs such as Skype provide free video chat service. Video chat is slowly becoming the next major step in communication technology. Internet and cell phones made communication simple and fast, and now video is making it personal. It’s about time businesses adopt the practice.
As a medium, video is versatile, and using video production to chat is no different. Businesses can use video chat to engage customers, fans, colleagues, and employees. It’s a personalized tool that blurs the line between digital communication and face-to-face dialogue. Next time your business wants to adopt a new approach for reaching out to consumers, consider video chat as the tool to use.
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