Quite a few marketing companies use email to reach customers. The video medium is begging for that kind of placement. But just making a video and sending it out isn’t enough, the video needs to be seen and appreciated. Otherwise, you run the risk of getting marked as spam and losing access to that email address forever.
There are three rules to follow if you want to launch an effective email video campaign.
1. Don’t send an email unless the content is helpful or important. As soon as your emails get annoying, the recipient will mark you as spam or unsubscribe. Which is worse?
2. Keep your videos short. Very short. So short they’re practically not there. 30 seconds should be the unofficial marker, unless your video is unbelievably good.
3. Let people reply. Email is one of the best mediums to communicate with clients thanks to the reply function. You get feedback, but it’s discreet. A private correspondence between you and your client can go along way in terms of customer trust.
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