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The email video challenge

Quite a few marketing companies use email to reach customers. The video medium is begging for that kind of placement. But just making a video and sending it out isn’t enough, the video needs to be seen and appreciated. Otherwise, you run the risk of getting marked as spam and losing access to that email address forever.

There are three rules to follow if you want to launch an effective email video campaign.

1. Don’t send an email unless the content is helpful or important. As soon as your emails get annoying, the recipient will mark you as spam or unsubscribe. Which is worse?

2. Keep your videos short. Very short. So short they’re practically not there. 30 seconds should be the unofficial marker, unless your video is unbelievably good.

3. Let people reply. Email is one of the best mediums to communicate with clients thanks to the reply function. You get feedback, but it’s discreet. A private correspondence between you and your client can go along way in terms of customer trust.

For help using video production and video editing for your business, call or email us today!

Video Production Chicago
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    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…