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The importance of combining social media and videos

Not only to consumers want choices in their search for video content, they also want choices when it comes to the ads they’re served. Specifically, they’d like some measure of control. And many sites are experimenting with this kind of thing. Some are letting users choose from a list of potential ads. Others give viewers the option to pause or stop an ad.

Bottom line: when the user feels like they have control over the ad experience, they are often much more engaged with it. It’s human nature, really. Think about it… parents and sports coaches and teachers have been doing this sort of thing for ages–let the students (or children) be involved in setting their own goals, challenges, or routines, and they’ll end up more passionate about it than ever.

eMarketer uses a recent Harris Interactive survey to illustrate how much consumers are starting to value “control” online:


Giving viewers a choice related to their ad experience gives them power, and invests them in the outcome whether they realize it or not.

Visit REELSEO for more. For help using video production for your business, contact Chicago videographer Video One Productions today!

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    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

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    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…