Corporate video production and viral campaigns turned upside down in the summer of 2010 when Old Spice launched one of its most successful social media campaigns to date. We blogged about it, the world gushed over it, and for at least 15 minutes, Isaiah Mustafa was the most popular man in America.
Well, why change a good thing? Old Spice has released a teaser for its relaunch of the Old Spice Guy campaign. USA Today reports that the first commercial will start running on Feb. 7, the day after the Super Bowl.
This looks like a pretty good indicator of corporate video success.
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