In another great post, Jeremy Scott of REELSEO fame has made a posted about his visions for the future of branded online videos.
I would like to add to that thought a bit, and suggest that we might soon see a day when we can similarly drop the word “branded” from the phrase “branded online video.” As more advertisers veer from traditional television commercials to producing their own entertainment content, there’s going to be less and less of a need to differentiate whether a particular popular clip came from a YouTube star, a brand, or a complete unknown. (After all, we’re all “brands” anyway, if you think about it).
This isn’t a sign that our language is changing, but that business trends are. Is your company making web videos yet? To find out how we can help you with video production and video editing for your business, call or email us today!
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