An “experience” for our purposes here is the manner or style in which something is given, offered or displayed. It’s also referred to as a demonstration or display of a product or idea. A professional Website video experience is how video production Chicago is presented on a company, organization or professional individual’s own Website, which provides their intended audience with a positive impression associated with the presenter’s own business solutions and their brand.
A professional web video “experience” should score positive marks with its target market audience in all criteria:
- Appearance – how the web video looks. Does the video player look appropriate for the type of content a business is showcasing? Is it an appropriate fit for their brand? Is it sized properly for the Web page where it resides?
- Quality – how the web video renders. Does it playback all right? Or, does it suffer from pixilation, frame drop off, audio out of sync, or buffering? Does it suffer from any playback issues on certain web browsers or devices?
- Features – properties within and around the video that enhance the viewing experience. Does the Website video come with a share button, a mute button, and expanded view? Can you scroll through and select related videos? Can you present proper titles and short descriptions around each video?
What Companies Need a Professional Web Video Experience?
These are just some examples of companies and business models where audiences expect the video on their Websites to have a professional video experience:
- You offer unique video creative as your main service or as part of your services.
- You are a creative agency or an ad agency, and showcase video campaigns that are appearing on your clients’ Websites.
- You regularly publish video content to a large and expanding audience, which has come to expect that content as part how they consume your information.
- You are offering high-grade solutions to a niche B2B market, with a high margin on your product or services.
- You are showcasing a performance, and making the content of that performance available for purchase.
- Your brand is associated with Web video, which is also what attracts advertisers.
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