The unusual thing about Inside is how creepy the series appears to be. Its content isn’t all that ground-breaking, but considering the series is being produced by Toshiba and Intel, you’d imagine that the companies would prefer to do something more family-oriented.
Considering the primary demographics purchasing Intel and Toshiba products, it makes sense that the companies would fund a thriller-series starring a beautiful woman. And it’s interesting to see how important social media is to the project, the director insists that user participation can effect and change the story.
Is this the future of branded online video? Probably not, it’s happening now after all. Is this a progressive step for branded online video? Definitely.
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