Remember Isaiah Mustafa? Also known as The Old Spice Guy. Until yesterday, we had not seen any videos of him for a couple months. But Old Spice had whipped up a new campaign starring Mustafa and Fabio (yeah, Fabio…) that is set to play out like a Battle Royale today at noon.
So what do you think is going to happen today at noon? A fight? A melodramatic duel? Record breaking online video success? If we’re lucky, a combination of all three.
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