YouTube and the rise of viral videos made 15 minutes of fame possible for anyone with a camera and the Internet. Viral success is usually short-lived, and the temporary videographer Chicago celebrities disappear almost as suddenly as they appear. Sure, the memories of “Numa Numa Guy” and “Charlie Bit My Finger” live on, but after a while, those videos get old. It’s like that feeling you get after re-watching an episode of Scrubs; you desperately want to laugh again but can’t seem to remember that charm you once saw in it.
Still, every once in a while something comes a long that makes those videographer Chicago YouTube celebrities relevant again. A couple years ago it was an epic episode of South Park. Then it was Tosh.0’s Web Redemption sketch. Now, it’s Trivial Pursuit.
To advertise the new Trivial Pursuit: Bet You Know It, Hasbro is using some outdated viral video production stars and an interactive YouTube page to cash in on one of the Internet’s most popular websites. Below is a commercial for the new board game, and the interactive website.
As you can see, the star of the commercial is Gary Brolsma, a.k.a. Numa Numa Guy. Brolsma starts by lip syncing an original song about the new board game, but then he breaks out into what he knows best, the Numa Numa song. All things considered, it’s a sad video to watch.
But if you follow the link at the top of the videographer Chicago site, you get to play a simplified version of Trivial Pursuit, which is actually fun. The last question of every round is posed to a YouTube star, and you have to bet whether they guess it correctly (After playing four rounds, the YouTube stars aways got it right). Hence the “Bet You Know It,” you have to bet whether they know it… Nevermind.
The point is, Hasbro has figured out that people love YouTube and video production virals, but they still have to figure out out how to use that knowledge. It’s good that they didn’t dive headfirst into the viral game, because that’s hard to do. Instead, they pursued an interactive approach that resembles the brand’s content. Hasbo might make a viral in the future, but until then, YouTube’s version of Trivial Pursuit will do just fine.
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