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Things to Consider Before You Hire a Video Production Company

Things to Consider Before You Hire a Video Production Company

Hiring a video production company is not as easy as looking someone up in the Yellow Pages. There are many factors that you should consider that will make a big difference in the quality of your video and the overall production experience. Below are some things to think about before you make the big decision.

Hiring a Professional Chicago Videographer

hire a video production companyFirst, you should consider the scope of the project. If you’re looking for a Chicago production company to film your next meeting or trade show, you should consider hiring a professional video production company instead of a recent film graduate who is looking for experience.

Video Production Company Credentials

You should check out the company’s credentials including their website, how long they’ve been in business and other clients they’ve worked. If their website looks professional, has examples of good videos and has references from prestigious clients, chances are that they are reputable and won’t let you down.

If you want a professional video, you want to make sure you hire a video production company that has had experience filming all kinds of professional videos such as trade shows, conventions and presentations. If you want a presentation filmed, for example, the videographer needs to know how to get the right sound from the presenter. If you need good lighting, you want to make sure that the videographer has the proper equipment or can troubleshoot any potential problems.

Video Production Equipment

Speaking of equipment, make sure that they are using high definition video. While almost no one uses standard definition anymore, make sure they are shooing with professional high definition, rather than with a camcorder that just says HD. These days, they put HD on just about everything because they know it’s a good buzz word. There are also several ‘flavors’ of HD, ranging from consumer level to broadcast level.

You may need to have the company rent equipment for you. If this is the case, make sure that they have accounts at rental houses where they can readily access additional lighting, cameras, audio and other equipment.


If you want to read more about how to choose a video production company, go to our “Hiring a Video Production Company: A Checklist” page and download our free guide. And feel free to contact us for a free consultation on your next video project!

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