users have rated our services
through

The Qualities of Sharable Content

sharable contentIf your brand has any hopes of producing viral content, it will have to be appealing enough to audiences that they feel compelled to share it with others online. Fortunately, sharing content is so easy these days that most digital content destinations have turned the share function into a button. Unfortunately, producing something that effects people so profoundly is getting harder every day. The flood of online video production, blog posts, photos, and infographics people face every day has all-but numbed audiences to the impact of certain video editing. As such, producers must go above in beyond in their content and hit all the right notes in order to inspire their audiences to sing praise.

In a recent entry on the Social Media Marketing blog, Luis Oliveros highlights three qualities of highly sharable content. The qualities might not surprise you, but that doesn’t mean these qualities have not been overlooked at some point.

Emotionally Driven Content
Any content that genuinely triggers an emotional response in viewers is significantly more likely to inspire shares. In fact, if your content manages to evoke emotion, sharability is just about guaranteed. However, the nature of your audience’s emotional response is important too. People will be less likely to curate content if it makes them upset.

Exclusive Content
People want to feel part of a community, especially secret communities or clubs that reward membership. While this doesn’t mean you should exclude potential audience members from certain online channels, give your Twitter followers something different than your Facebook followers. Not only will this give people the sense that following certain channels is worthwhile, they might want to share the material with people who aren’t on those channels.

Straight from the Horse’s Mouth
Luis explains this principal best.

Hearing news from a good source, as reputable as they may be, is good. But hearing it straight from the people involved is even better. Interviews with industry leaders, celebrities, and other important personalities can generate good site traffic and get shared a lot online, provided that the content writer knows the right questions to ask. Along with this, content developers can also write articles to feature these personalities, or even directly have them pen guest blog posts for the sites.

If you want to put these tips on sharable content to use, contact Video One Productions and let us help you with your next video! You can reach us at (773)252-3352 or at irwin@video1pro.com.

  • Reviews

    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…