Corporate event videography
1. Lighting & audio
Lighting and audio are two of the main issues that separate the pro from the amateur. So unless you really know what you’re doing behind the camera, hire a pro. The end user or viewer of your video will appreciate it and be more inclined to purchase from you.
2. Appropriateness
If you plan to show the video at your corporate event, make sure that it matches the needs and interests of your audience. Not only that, but the temperament, pace, music, style, content and other elements need to match the viewers expectations. You can surprise them to some degree, but they need to relate to and like your video.
3. Video production company
Hire the right company. If you decide to hire a pro, there are many people and companies that claim to know what they’re doing, but may fall short when push comes to shove. Video One has a publication and series of emails focusing on this topic. Click on this link to download a copy.
4. Hiring a video production company
You want to consider many things such as how long they’ve been in business, seeing samples of their work, who has the rights to the video, and other factors before you spend one dollar! It really gets me when a company claims they own the rights and don’t release it to the client to use any way they want! If you pay for it, you own it! Thanks for listening to my rant.
5. Clear expectations
See what others have done. Go to YouTube and see what other corporate event videos look like and make sure that the company you hire can emulate it or do better. A production company can’t read your mind, so you have to either show them a sample of what you want, look at the company’s samples or otherwise communicate your expectations. If this is your first video and you’re not sure what your expectations should be, all the more reason to look for samples that you like.
6. Repurpose your video
If you film your convention or meeting, don’t just film the speakers. Get testimonials. Shoot b-roll of people having meaningful discussions or having fun. Get lots of footage so you can use it for all sorts of purposes. Some of those purposes include a marketing video to promote next years event, a video to play at the event itself, a marketing video for your company, selling the seminars that are presented, prepare a video to show those who couldn’t make it what they missed, etc.
7. Don’t procrastinate
Yes, hiring a video company and having a production made requires effort. But as a business person, you surely understand that effort is required to move forward. Video is the medium of choice to communicate these days and for the foreseeable future. So get on board and use this powerful medium to communicate to your audiences.
8. Do something different
Even if you’ve used video in the past, mix it up. Use a different company or have a different vision. A formulaic anything is ultimately boring. Use different graphics, a different style, different content, different spokes people, etc. Again, YouTube will give you lots of ideas on how to produce a video that will keep your audience(s) interested.
9. SEO
Don’t forget about the search engine optimization (seo) benefits of video. Posting your video on line helps promote your event or company to who knows who? If you want to broaden your audience, make Google happy so they reward you with a higher ranking, have a marketing tool that works 24/7 and never has a bad day, video is the way to go!
10. Build your brand
Your video will help you and others flesh out your company’s identity and brand. If you create a marketing video from your corporate event, what does it say about your company? Will you take a humorous approach? What kind of music would you use? Will you have testimonials? Will the president or CEO speak? What will the pacing look like? How about the graphics? There are many considerations that go into building a brand and your corporate event video should be consistent with your vision.
