TurnHere has put together a nice, little how-to on making an effective corporate interview video. Unfortunately, they used an unusual video player so the video can’t be embedded on this site. But, here are the highlights:
Your video should be seperated into three distinct parts — the hook, a unique selling point, and a call to action.
The hook captures the audience attention in the very beginning. A unique selling point makes your business stand out among competitors. And the call to action is the intended response your audience should have after watching the video.
TurnHere makes the point that using an interview to offer your video a personal voice could make it easier to include these three parts in a cohesive way.
Has your business ever made a corporate interview video? If so, how effective was it? Share your videos and experiences in our comments section.
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