“Videologist” Steve Garfield recently sat down with ReelSEO to discuss his views on social video, and how a video production company can make the most of out social media tools and corporate video production company.
Steve Garfield has been producing and marketing videos for longer than most, and is an expert resource on how and why social media and video are merging. So, in other words, he’s a good person to ask regarding how businesses can get involved:
How do you define “social video?”
Steve: Social video uses online video to connect with people in a real and authentic way.
What do you believe makes for a successful social video campaign in businesses?
A successful social video campaign allows people to get to know you. Viewers come away feeling like they know you. The way I look at it, businesses are made up of people, and people buy from people. So, a successful social video campaign allows viewers to look at your company as more than just a building or a bunch of products, but as people.
What do you think makes for a good use of social video internally?
If your company is spread out geographically, video is a great way for employees to get to know each other and a more personal way.
What’s the biggest mistake you see businesses make with social video?
The big mistake I see businesses make when they want to do social video, is that they try and re-create commercials they see on TV and post them to the web. Then what they end up with is a spokesperson sitting there on the video talking about how great the company is, how great their products are, and a lot of other things that are really uninteresting to people.
What they need to do is make a video that people actually want to share. Give them some information. Teach them something. Be funny. Ask them a question. Just do something!
So what’s an example of a social video in business that you think is good to share?
The iLoqk: It’s a project about a new iPad 2 case with a detachable tripod mount. Check it out over at Kickstarter, which calls themselves “the largest funding platform for creative projects in the world.”
To read the rest of the interview, visit ReelSEO. To find out how we can help you use the powerful tool of video production company, call or email us today!
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