When a prime time television show has completed it’s initial TV run, it’s open to syndication on various other networks. Consider The Simpsons or Seinfeld: after years of enjoying loyal audiences and making new fans out of younger generations, these shows (whose heyday was in the 90s) can still be seen on television on a regular basis because they’re syndicated to various third party channels separate from the network which initially aired them. This kind of syndication doesn’t exist with online videos yet, but online video producers and video production Chicago experts might find it useful to self-syndicate their content across various platforms to find a large audience while their material remains fresh in the public eye.
A recent post on The Viral Blog offers some tips for syndicated online video account through different channels such as YouTube and Google Hangouts. One of the article’s most interesting points uses social bookmarking services to promote content.
Syndicate By Bookmarking Content
Social bookmarks are significant tools through which to share content, as although these resources do not distribute files they reference them for others to view.
With resources such as Digg, Reddit and Stumble Upon extremely popular among the creators of audio-visual content online, there is ample opportunity to bookmark your personal or promotional video and reach a significant audience across numerous sites. Social bookmarking is an underrated tool for syndicating content, and one that can make the difference between a video becoming viral or not.
The Bottom Line
These syndication tools are vital for the promotion of a video and other types of content, as they offer your message as wide a level of exposure as possible. Without this assistance, your video could find itself doomed to fail regardless of its technical excellence or well intended purpose.
Regardless of the size of a group, business or community, a thoughtful video marketing strategy is a great way to work toward achieving goals. If you’re searching for some assistance with a video production Chicago project, call or email us today. We have over 25 years of experience and can help you develop a project from concept to completion! Our seasoned team will help you to produce the high quality products that you envision.
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