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Tips for using YouTube playlists to manage your corporate videos

If your business has created a sizable amount of content that exists on an indiscriminate YouTube channel with no real organization or curation, YouTube has a playlist feature that could help get your content in order. Depending on the type of videos you host, the playlist feature can be used to produce a themed collection of content that addressed viewers’ interests.

YouTube playlists can also be an effective way to encourage SEO if you give them proper metadata (tags, descriptions, relevant titles). Likewise, the YouTube algorithm gives preference to channels that integrate the playlist function, so your videos are more likely to appear in YouTube search results if your channel uses the feature.

Additionally, you can place video production responses into YouTube playlists to show viewers the type of conversations you are having with other users. Most importantly, these playlists should be fun if you want them to be successful, for if they are successful they can be a highly effective method of finding viewers for all your content instead of individual video editing for short periods of time.

To find out how we can help you with your next video production or video editing project, call or email us today.

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