Video Editing Tips from a Chicago Video Editor (2/2)
Time for the Video Editing Process
Since I’m focusing on video editing, I’m skipping the video production process which I’ve addressed in other blog articles. If you shoot your video as described in the script, you should have what you need to make your video look like you envision it.
The big build up to finally getting into the video editing process is because your pre-production phase is so important. In fact it should dictate the production and post production phases of your video. There should be no surprises if everything is identified in the script and agreed upon by all concerned.
Video Editing Step by Step
Once your script is done and your video has been shot, your next step is to create a rough cut of the footage by placing the best takes of each shot in their correct order, according to the script.
Next, you need to clean up the edits, removing what they call ‘heads and tails’ from each selected segment. You do this so that the video flows from one completed shot to the next, according to the script.
Now comes the artistry and emotionalizing of the video. Some of the elements you can add to increase emotion and the overall look and feel of the video include motion graphics, close ups or other interesting shots, animated text, specific music selections, interesting transitions between shots and varying durations of shots. The key is to make sure that the pacing looks natural and that you feel that you’ve been entertained, informed and motivated the viewer to action. These are the big three results that you want from your video.
Some of the more technical aspects of video editing include color correction, evening out the audio, making sure the music doesn’t overwhelm the words, and outputting the final video at the right file size and file type. Mp4 is the best file type to output the final video to because it can be understood by both Macs and PCs. Always output the initial video to the largest file size, and then do a ‘save as’ if you need it in another format or smaller size.
If you need help with any stage of the video production or video editing process from a professional Chicago video editor, feel free to contact Irwin Myers at 773 252-3352 or email irwin@video1pro.com.
Video Production Chicago
