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Tips On Incorporating Videos In An E-Commerce Site

ReelSEO published an article today about adding video on an e-commerce website. Although the videographer Chicago article doesn’t mention any numbers that relate video to earnings, the piece does point out that well-placed video content is vital for SEO. Better SEO then translates to increased site traffic, and strong sales is the implied outcome.

On a similar note, Brightcove released a detailed report on v-commerce best practices, featuring a variety of video options that websites can integrate into their online retail efforts.

Together, the two articles offer a thorough guide for using video production to boost sales. Below are the key concepts to consider for any v-commerce strategy.

  • Videos are good, optimized videos are better
    • Videographer Chicago optimization is easy, effective, and should be an obvious step in any v-commerce campaign.
    • For best results, a video should be properly embedded, surrounded by relevant text, appropriately tagged, and incorporated in a detailed sitemap.
  • Any website can be fun to navigate
    • Some sites are easy to use, others aren’t. But having well-organized video content will actually make the site fun to use.
    • If a customer enjoys using a website, they will be significantly more likely to use the website again.
  • Tell your visitors who you are
    • All marketing is storytelling, and videos are an excellent tool for telling great stories.
    • Produce a video production that introduces your brand to potential clients. Goals, inspirations, beliefs are all good topics to cover.
    • If someone respects what your brand does or stands for, they will be happy to support it. They might even write you a positive review.
  • Teach, engage, offer
    • There are ways to offer branded videographer Chicago content without slapping a logo on it and selling it.
    • Use video to give customers something helpful. This could be anything from how to tie a tie to parenting advice.
    • Don’t assume your customers are stupid! They might not need your free content, but if it is presented well, customers may actually want it.
    • Likewise, if the customer finds the content useful, they might come back when they need something that isn’t free. Make your website a destination.
  • Give people a reason to buy your product
    • A video production can be used to offer details about what you are trying to sell. The more informed a customer is, the more comfortable they will be spending their money.
    • Customers spend ore time looking at videographer Chicago products when they are accompanied by a video, and they tend to look at the same product repeatedly.
    • Be honest about what you’re selling, and you’ll see a lot more satisfied customers

For help using video production for your business, call or email us today!

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    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…