A lot of one-time, online, media empires are struggling to reestablish themselves in the current digital landscape by investing in exclusive, online video content. Sites such as AOL, Yahoo, Hulu, Netflix, and YouTube are all on the cusp of launching original video editing and programming, exclusive to their site. These sites have been partnering with big names out of Hollywood – actors, filmmakers, and the like – to produce content that will drive traffic to the sites.
One of the most exciting programs from this push for traffic comes for a new partnership between Yahoo and Tom Hanks. The project is called Electric City, and it’s being described as a “multi-dimensional, animated series.” Set in a futuristic society, “Electric City” will essentially be a 90- minute sci-fi adventure series, and Yahoo!’s first attempt at producing original scripted video production.
“‘Electric City’ is a thought-provoking and engaging series and we are thrilled to be partnering with Playtone and Reliance Entertainment to bring Tom Hanks’ vision to the world on Yahoo! for the first time,” said Ross Levinsohn, EVP Americas, Yahoo!. “‘Electric City’ is so much more than just an online video series – it is an interactive and immersive experience from one of the world’s biggest stars and premier storytellers.”
Marketing and promotional videos can take many forms, but a story full of character, plot, and emotional triggers is a marketing tool that can be honed to great success. Consider the possibility of developing a branded narrative that people care about, look forward to, and share with friends. Isn’t that the kind of brand worth supporting? If you can get people to care about your content, eventually they will find the motivation to support the brand that provides that content.
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