Videography at trade shows
An increasing number of companies use video at trade shows to connect to their audience and draw crowds. Video presentations offer a great way to promote your products and services at a trade show or event. It can be a big mistake to use the same video created for another purpose for your trade event. You can use the services of a Chicago video production company such as Video One Productions to create your video as a self-playing kiosk, serving a range of purposes, including:
- Informing & educating your audience about your brand
- Selling your products & services
- Promoting your brand, products
- Educating the viewer
Attract a crowd at trade shows with video
Live video presentations are great ways to draw crowds and promote your products at trade shows or events. At trade shows, motion graphics help accent your booth, attract attention and powerfully market your new product or service. At Video One Productions, our skilled producers of trade show videography capture your products or services creatively, clearly conveying key features and benefits and creating interest and curiosity, with a strong call for action.
Trade show video tips
When you show a video at a hectic trade show, make sure that your message can be conveyed without hearing a voice over narration, as you’ll be competing against lots of noise. Animated and static text and graphics and video that tell your story are essential when the volume is off or the other sounds drown your audio out.
Video presentation
A video presentation is the perfect adjunct to accompany a professional human presenter to deliver a strong, compelling, and attention-grabbing message. This approach requires setting up a stage area or a suitable seating arrangement in your booth, so that you can easily accommodate both the presenter and a seating/standing setting for viewers.
A great way to effectively use a corporate video in the chaotic and loud trade show environment is to convey your message in short video clips. This will allow passers-by or visitors to see at least one message.
Optimize trade show videos:
- Create reference video for your booth.
- Showcase your brand’s key product or service through an engaging video.
- Create a potential brand marketing piece for upcoming events. Video testimonials from show floor booths can be used to capture the essence of the event and as a live virtual trade show. Brand videos can be effectively used at trade events to create interest and grow sales.
Video One Productions’ team of video production experts will show you how to elegantly use the virtual trade show to get an edge over the competition.
Whether your trade show videography requirements are educational, informational or sales-driven, Video One Productions can professionally handle every aspect of it for a total turnkey video product. We can create
- Brand awareness videos
- Product or service videos
- New product/service launches
- Interactive video kiosks
- Interactive video for live presentations
We can provide Chicago event video production services to capture live events/presentations/demonstrations at any on-site location. Contact Video One Productions at (773) 252-3352 or irwin@video1pro.com for more information about trade show videography.
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