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Trend spotting: Tilt-Shifting

There is a style of Chicago videographer photography called tilt-shifting that gives images a miniature effect. Lately, that style has been appearing in videos as well. Here is an example of tilt-shift photography used in a video about the ski slopes in Jackson Hole, Wyoming.

There are a few ways to achieve the tilt-shift effect, but in most cases a small or medium format video production camera is necessary. Also, a tilt-shift lens is necessary to create the effect. Wikipedia explains the physics behind the effect.

“Tilt-shift” actually encompasses two different types of movements: rotation of the lens plane relative to the image plane, called tilt, and movement of the lens parallel to the image plane, called shift. Tilt is used to control the orientation of the plane of focus (PoF), and hence the part of an image that appears sharp; it makes use of the Scheimpflug principle. Shift is used to adjust the position of the subject in the image area without moving the camera back; this is often helpful in avoiding the convergence of parallel lines, as when photographing tall buildings.

For the most part, the method is being used as a novelty. To be fair, it does make videos look pretty cool. However, the video of Jackson Hole could have easily been a marketing video produced by the ski resort. I am curious to see how businesses could put the style to good use, and I’m sure tilt-shifting could be an effective way to make marketing videos for vacation destinations such as beaches, amusement parks, or resorts. Combined with other effects or standard shooting practices, and tilt-shift could help make a truly memorable marketing video.

For help using video production for your business, contact Chicago videographer Video One Productions today!

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