Did you know YouTube now offers scheduled uploads? The video production site rolled this feature out last month, but it hasn’t been getting that much publicity. In case you haven’t heard, here’s the news:
So what are the benefits to YouTube for something like this? With all the features that could be released (not to mention bugs that could be fixed), why this and why now?
- If YouTube wants to increase the number of web series’ on their site, this allows episodes to all be uploaded at once and published at a very predicable time that can be advertised and promoted, much like a TV show.
- It could lead to increased views for partnered videos (and thus more revenue for Google) because partners can now ensure that their videos show up in subscription boxes at peak viewing times.
- It allows partners to continue to publish video editing on regular, scheduled times even when they’re traveling and tending to busy schedules. This keeps subscribers happy, creators happy, and thereby creates a more positive YouTube experience for everyone.
The part that will be interesting to watch is this: what happens when YouTube partners all start scheduling their video production to publish at peak viewing times? How will subscribers react when at 6:59pm (for example) their subscription box is empty and at 7:00pm it’s full of new videos? Personally, I appreciate having the video editing more spread out, at least I do right now. Maybe that’ll change as I grow to expect videos to show up at predicable times.
Really, maybe that’s what it comes down to — predicability for subscribers. People often arrange their lives to catch TV shows at scheduled times; it looks like YouTube wants you to do the same for them.
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