users have rated our services

Turns out people actually want to watch advertisements

YouTube has its pay-per-view model. Brands are blurring the line between content and marketing. And users have the freedom to watch whatever they want. It’s a win-win-win scenario. The stuff that’s out there is entertaining and no one gets hurt when it’s skipped.

Some brands, and the agencies they hire, understand the online model better than others. Those brands are witnessing loads of online success. It’s hard to say how that translates to real world success, but if your brand is among the most visible online, that’s a good a thing.

Visible Measures has released their Q2 2011 report on choice-based video editing performance, and the results are pretty interesting, even while they’re not all that surprising. Audiences are choosing to watch online video advertisements more than ever before–as much as 600 million times in Q2, which is up 15% from the previous year.

Ad-choice, in this context, refers to video production viewers willingly subject themselves to. That means: no pre-roll, no post-roll, and no auto-play video ads. Visible Measures looked only at video ads where viewers had to click a “play” button in order to see the ad… thus, “ad choice.”

This is the kind of branded social video we’ve been talking about for a while here–where brands skip traditional television commercial-style ads in favor of entertainment content. There’s typically less of a hard sell in these ads, with the branding being subtle or even completely unnoticeable. These videos are designed for more long-term engagement and brand awareness rather than achieving an immediate sale.

So which brands are witnessing the most online success?


Visit ReelSEO to read the whole story.

For help using video production and video editing for your business, call or email us today!

Video Production Chicago
  • Reviews

    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…