Television commercials run at certain times on certain channels. After paying to produce the commercials, advertisers have to pay for airtime and then they’re stuck with it. When people are watching live television, they basically have to watch commercials. But people who use Tivo or a DVR have the option to skip advertisements and usually do.
Online ads are harder to skip. And soon, pre-rolls on YouTube that get skipped won’t cost advertisers for lost airtime. In some cases, people use the web to seek out enjoyable videos and share them with friends. This treatment isn’t exclusive to independent vloggers or short film makers. Branded videos have the same potential to go viral. It’s word-of-mouth advertising unique to the digital age.
Commercials still have an important role on television, and different business needs warrant different approaches to video. However, video can be a powerful tool for practically any company. And if used correctly, video production Chicago can solve practically any problem. Are you trying to boost brand awareness, improve sales, or just engage current customers? When you’ve answered that question, you can decide which video is best for your business.
(Thanks to Jeremy Scott at REELSEO for the inspiration!)
To find out how we can help you use the powerful tool of video production Chicago for your business, call or email us today!Video Production Chicago