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TV Commercials vs. Online Ads: The Difference

Television commercials run at certain times on certain channels. After paying to produce the commercials, advertisers have to pay for airtime and then they’re stuck with it. When people are watching live television, they basically have to watch commercials. But people who use Tivo or a DVR have the option to skip advertisements and usually do.

Online ads are harder to skip. And soon, pre-rolls on YouTube that get skipped won’t cost advertisers for lost airtime. In some cases, people use the web to seek out enjoyable videos and share them with friends. This treatment isn’t exclusive to independent vloggers or short film makers. Branded videos have the same potential to go viral. It’s word-of-mouth advertising unique to the digital age.

Commercials still have an important role on television, and different business needs warrant different approaches to video. However, video can be a powerful tool for practically any company. And if used correctly, video production Chicago can solve practically any problem. Are you trying to boost brand awareness, improve sales, or just engage current customers? When you’ve answered that question, you can decide which video is best for your business.

(Thanks to Jeremy Scott at REELSEO for the inspiration!)

To find out how we can help you use the powerful tool of video production Chicago for your business, call or email us today!

Video Production Chicago
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    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…