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Using Motion Graphics Successfully (Pt. II)

chicago motion graphics(See part I here.)

Consistency of your motion graphics

Keep the look similar. You can somewhat mix it up and probably should, but the font and colors you use should probably be consistent. I say probably, because there are no hard and fast rules when it comes to style. The ultimate decisions that will be made about your video production will be by your audience, because if it works for them, you can throw the rule book out the window. However, generally speaking, unless you’re a really skilled video editor, you should follow the rules and make things relatively consistent without being redundant. There’s a fine line between the two and it generally takes an experienced motion graphics artist to know how to tread that line.

For instance, you might want to keep the same font and color, but change how the text comes up on the screen. The first segment of text or letters may appear by coming in from the left of the screen, then the next may come down from the top, and another might pop up with a series of dissolves. It’s totally situational and when you see it, you should know if it works well or not. But a tasteful mix of consistency and variety are the winning combination.

Simple is better

No doubt, motion graphics encompass many elements, but that does not mean you should include each one of these features in your video production. You ought to be creative and choosy about elements when it comes to creating your motion design. Decide whether or not a particular element is necessary for the video and ask yourself if it is necessary and will make your message more attractive to the audience.

More advanced techniques are hard to learn and take time to master. As a video editor, you ought to be proficient at using these techniques to prevent any chance of your efforts becoming counter productive. So why not leave it simple? After all, simple techniques flawlessly executed are generally better than going over the top with your animation. The content of your video should always come before the bells and whistles. So make sure that your graphics don’t become the message. Rather, they should support and reinforce the message.

Remember, your purpose behind adding motion graphics to your video production is to add a bit of depth and shape and improve aesthetics in order to make it interesting enough to attract and retain the viewer’s attention.

So when in doubt, keep it simple.

For more information or to discuss your motion graphics project, contact us at (773) 252-3352 or and we’ll be happy to guide you in the right direction.

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