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Using Online Content to Maximize Search Engine Algorithms

It’s a well-documented fact that high quality content, especially online video, increases website rank in search engine results. While there’s seemingly infinite solutions for boosting  a website’s SEO, knowing how a search engine scans and ranks web data could be a valuable asset for any video production Chicago expert trying to get their material at the top of a Google page.

In a recent post on ReelSEO, Lee Odden, CEO of TopRank Online Marketing and author of ”Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing” offered a guide to the latest ranking algorithms Google is using to provide search results not just for video production Chicago projects, but any kind of video.

What Video Marketers Need To Think About in 2012

So how can video content producers and marketers ensure that they are using the right strategies to reach their target audience?

Lee: “Well, it’s all about understanding how the audience you’re after discovers content. If a brand finds that video is a substantial opportunity, because their audience really does engage with video, then it makes sense to use that kind of content throughout the customer life-cycle. But the brand needs to do their homework to confirm how their content is or could discovered (i.e. through social connections, a dedicated subscription or a trusted feed) and maximise the opportunities.

The Future of Video Marketing

So where does Lee see the future of video marketing – for the rest of 2012 and beyond?;

Lee: “It’s got to be a customer-centric approach, an end-user centric approach. We know that customers come in at different levels, and you need to optimize content all along the way for search discovery so you capture that customer’s attention. And it doesn’t take a Hollywood budget to really create a meaningful video, it takes knowledge of who your audience is.

Search plays a role here, absolutely, and it would be silly for companies to ignore the value of search when they’re doing other stuff like PPC or social media. To create really good video content but not even think about optimizing for discovery through search is crazy. At the same time, video marketing professionals need to expand their range of disciplines – to become more creative AND technical at the same time. We need to understand that it’s no longer SEO versus advertising; it’s not PR versus marketing, these things are really starting to converge in some interesting ways. Because we are essentially competing for time it’s vitally important to have empathy with the customer journey, including how they discover things.

Visit ReelSEO to see the complete interview.

There’s no group, business, or community that’s too big or too small for goals that can be reached with the help of a thoughtful marketing strategy. If you’re searching for some assistance with a video production Chicago project, call or email us today. We have over 25 years of experience and can help you develop a project from concept to completion! Our seasoned team will help you to produce the high quality products that you envision.

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