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Using video curation to market your business

“Curation” is a word that’s traditionally been reserved for the likes of a director of an art gallery or museum – basically, someone with the professional expertise and recognition to qualitatively select, organize, and look after the items in a collection or exhibition; not Chicago production companies. Steve Rosenbaum, founder of the video curation service and author of Curation Nation, has offered his own updated definition of a curator as “someone who is deeply familiar with their areas of expertise.”

Fellow curation expert Clinton Forry at said “curation goes one step beyond aggregation by adding an active, ongoing editorial component.” Here’s his explanation of the process:

  • Curation involves, in some part, a manual task
  • Curation starts with sources to parse
  • Content is evaluated individually based on established editorial criteria
  • Content is weighted based on context, current events, branding, sentiment, etc.
  • Approved content is published on appropriate schedule

For more about this style of marketing, visit ReelSEO. For help using video production for your business, call or email us today!

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    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…