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Using video curation to market your business

“Curation” is a word that’s traditionally been reserved for the likes of a director of an art gallery or museum – basically, someone with the professional expertise and recognition to qualitatively select, organize, and look after the items in a collection or exhibition; not Chicago production companies. Steve Rosenbaum, founder of the video curation service Magnify.net and author of Curation Nation, has offered his own updated definition of a curator as “someone who is deeply familiar with their areas of expertise.”

Fellow curation expert Clinton Forry at content-ment.com said “curation goes one step beyond aggregation by adding an active, ongoing editorial component.” Here’s his explanation of the process:

  • Curation involves, in some part, a manual task
  • Curation starts with sources to parse
  • Content is evaluated individually based on established editorial criteria
  • Content is weighted based on context, current events, branding, sentiment, etc.
  • Approved content is published on appropriate schedule

For more about this style of marketing, visit ReelSEO. For help using video production for your business, call or email us today!

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    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…