“Curation” is a word that’s traditionally been reserved for the likes of a director of an art gallery or museum – basically, someone with the professional expertise and recognition to qualitatively select, organize, and look after the items in a collection or exhibition; not Chicago production companies. Steve Rosenbaum, founder of the video curation service Magnify.net and author of Curation Nation, has offered his own updated definition of a curator as “someone who is deeply familiar with their areas of expertise.”
Fellow curation expert Clinton Forry at content-ment.com said “curation goes one step beyond aggregation by adding an active, ongoing editorial component.” Here’s his explanation of the process:
- Curation involves, in some part, a manual task
- Curation starts with sources to parse
- Content is evaluated individually based on established editorial criteria
- Content is weighted based on context, current events, branding, sentiment, etc.
- Approved content is published on appropriate schedule
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