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Using video for business marketing

A video production company is a great way to market your business. With websites such as YouTube, viral videos have become a great way to advertise nearly any product. Thanks to the Internet, sharing your video with others has never been easier. By implementing a few key elements you would consider for any marketing strategy, you might discover that video production company is a great, effective way to boost revenue and cater to a new clientele.

When planning a video, be sure to take your target demographic into consideration. What age group are you trying to reach? Considering cultural backgrounds might also be helpful. You want to create a video directly targeting your audience, so take as much into account as possible.

Another big factor for a video production company is the money. You want to get the bang for your buck, but the perfection you demand might make for a costly investment. If you’re aiming for a viral video (the kinds you might be familiar with from YouTube) it could be a good idea to keep production costs as low as possible. A more “authentic” feel can be achieved through the use of hand-held cameras and amateur actors. However, a more polished video is probably ideal for most audiences. With a professional video, a larger financial investment is a reliable way to garner more impressive results.

When producing a video for marketing purposes, you have to take into account more things than, for instance, a newspaper or magazine advertisement. Think about not just how the will look, but how it sounds and how every element will eventually come together to convey your message. Consider your video as a kind of trailer or preview for the product or service. Put yourself in the place of someone who knows nothing about whatever it is you plan on marketing and think of the most interesting tidbits to share in your video. Add that into the creative and unique voice of your company and you should have a successful marketing video.

Distribution of the video can be done through a variety of means. You could upload it to YouTube, Facebook and other social networks. Don’t forget to add it directly to your company’s website, perhaps even on the front page. If your video is meant to be a television commercial, you have probably already planned out the details of getting it on the air. If you’ve considered all the aspects of your project, the distribution will be the final step in the creation of a successful video production company.

To find out how we can help you use the powerful tool of video for your business, call or email us today!

Video Production Chicago
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    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…