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Using Video Production for Business

If you’re considering implementing video to better your business but are not sure where to start, our Chicago video production team has broken down a few ways you can use video for your business.

Using Video Production for Business

Corporate videos

This category covers a lot of different kinds of videos, but they’re all meant for large companies that are using video production as an additional way to reach new and old clients (branding), and to communicate more clearly with employees (internal communication).

Some uses of corporate video production:

– Employee training
– Orienting clients
– Corporate event videography- such as conferences, trade shows, galas, etc.
– Company meeting videos

For more information on corporate video production for business, visit our Corporate Videography page.

chicago video productionEvent Videos

Company event videography is a great way to 1) record useful information to refer to whenever needed and 2) promote company activities to show productivity and attract an audience for future events.

Examples of company events that can implement event videography:

– Trade show booth video and trade show video coverage
– Convention video coverage
– Company meeting- presentation slides and presenter
– Fun company events- such as galas, parties, get togethers etc.
– New hire interviews

For more information on Event Video Production for business, visit our Event Videography page.

Promotional Videos

chicago video production

Promotional videography is probably the most prevalent kind of business video. Promotional videos are typically short videos (1-2 minutes) that communicate a specific message to a specific audience in a motivating way that directs them to take an action.


Types of promotional videography for business:

– Product/service demonstration
– Facility promotion
– Upcoming event promotion
– Branding

For more information on Promotional Video Production for business, visit our Promotional Videography page.

Training Videos

This category of videos is perhaps the most useful for internal efficiency. Instead of explaining how to use machinery, computer programs, or products to employees time and time again, why not provide them with a short, entraining video that they can pause and play until they fully understand the concept?

A few ways you can use training videos for your company:

– New employee training
– New task training
– Orienting customers

For more information on Training Video Production for business, visit our Training Videography page.

Video Production for Business Works

Whether you’re new to the use of video for business enhancement or have tried implementing video for your business and didn’t get the results you were looking for, we’re here to help you figure out exactly what kind of video would work for you. Video production for business works- the numbers prove this fact. And if the numbers aren’t enough, we’ll be happy to show you examples of how video has helped other businesses just like yours. For more information on videography for business and to see examples of other business videos, visit our Chicago Video Production page and contact us with any questions!

Video Production Chicago
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    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…