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Using YouTube Video Title & Description to Improve SEO

The title you give your video is important for YouTube SEO. Of course you want a compelling title to draw potential viewers in, but you can also work a keyword into it to help with SEO. You’ll have the opportunity to include your keywords in the description and keywords, but Google tends to weigh the title more heavily. If you really want to catch Google’s attention, make sure the title of the video matches the title tag you post. Seems obvious, but it really has a strong influence on the Google search algorithm. Such a simple step gives you better results. See for yourself!


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    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…