The IAB (Interactive Advertising Bureau) recently released some survey results that they did at the end of 2010, An Inside Look at Demand Side Perceptions of Digital Video Advertising which was conducted, analyzed and prepared by Advertiser Perceptions. The survey hit up people who are in decision making positions for digital and or TV media in companies that spend $1 million or more in the next 12 months on advertising. What did the survey find?
Digital video advertising is set to increase.
The major finding is a 22% growth in the spending for online video advertising. The reasons cited for this are less than surprising: more reach, easier to track ROI, consumers are more engaged.
TV decision makers who are making the move to online video stated that it’s because it’s more trackable and targetable. They also say that production is less expensive.
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