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Video Best Practices: Training

Chicago production companies say training is a repetitive task that can be easily streamlined by a well-crafted video production. Training videos can be easily customized to practically any job or task. Industries with a high turn-over rate can save time by producing a detailed video that prepares new employees for the job ahead. Likewise, training videos can be used to supplement formal training procedures or even serve as a go-to when various issues arise.

For instance, if a Nintendo retailer is struggling with a high product return rate, there is a branded video production that addresses the specific issues that retailers may experience.

These videos are reliable, always available, and easier to absorb than a lengthy document or static presentation. Although training videos have existed for years, they are more effective now than ever before. The young people entering the workforce today are more “accustomed” to rich media than any other group of people. Traditional training methods, be it through lecture or Powerpoint, are far less engaging than a video, and might fail to capture a young employees fleeting attention.

That doesn’t necessarily mean that training videos should be tailored specifically to today’s younger generation, which seems to be the case for this Wendy’s training video from the 80’s. But like all videos, the Chicago production companies should be aware of the audience and know how to reach them. A catchy and informational rap song might be one way, but something with thorough writing and decent production values would probably work just as well. However, many training videos seem to have no sense of realism, and companies should be careful about what they convey with their video. Below is an example from Gamestop, which seems to think that women only want to buy childish video games and can be woo’d with female-oriented magazines.

Corporate training video production can also be used to discuss company policy, practices, and expectations. These videos can be used during employee training, or when questions about company policy arise. They can be as generic as dress code do’s and don’ts, or even serious topics like sexual harassment.

Because training videos are so “versatile” and “efficient,” they can be a good investment for practically any business. From customers service to corporate policy, a good training video can prepare anyone for their job at a fraction of the company’s time.

For help using Chicago production companies for your business, call or email us today!

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