Video from a video production company is a special project because of the highly competitive local market. Before the Internet, business video marketing was important, but you might have been able to do without it.
Today, thanks to the popularity of online video browsing and sharing, video marketing is absolutely essential as a means to get the word out about a service, a product, or even a person. Demand for video isn’t the only reason video has grown in popularity. The equipment needed to make videos has never been as affordable.
The cost of a digital video camera, a computer and some basic software is a tiny fraction of what it was ten years ago and doesn’t even compare to the tens of thousands of dollars necessary for professional video production company gear from the pre-computer era. One thing hasn’t changed from the old days. The question of what to put on the screen still has to be answered.
Today, the options can include any of a wide range of content. A video can contain screen demonstrations, or screencasts, which are tutorial videos focused on software that take a viewer step-by-step through the software. It can contain an actual product demonstration. It can also show an author, owner, producer or sales professional talking about his work or product or service in a “face-to-face” summary.
A motivational speaker or other figurehead might use videos to demonstrate their ability to change minds and lives using the power of speech. Slideshow presentations can be put together quickly, showing facts and benefits, adorned with appropriate music and narration.
The process can be as elaborate – or as simple – as your message requires, within certain constraints. In general, the shorter the clip, the more likely the viewer’s attention will be held throughout the entire clip. But one factor alone determines success with online video more than any other – the clip’s “viral” nature. This is a measure of how much the clip is shared by internet users, passing it along to their friends and colleagues, similar to the way a virus passes from person to person. Without going viral, your message isn’t reaching the number of people it could, especially in video in Chicago markets.
To find out how we can help you with your next video production company process, call or email us today!Video Production Chicago