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Video Chicago Requires Special Pieces In An Online Video Production

Video from a video production company is a special project because of the highly competitive local market. Before the Internet, business video marketing was important, but you might have been able to do without it.

Today, thanks to the popularity of online video browsing and sharing, video marketing is absolutely essential as a means to get the word out about a service, a product, or even a person. Demand for video isn’t the only reason video has grown in popularity. The equipment needed to make videos has never been as affordable.

The cost of a digital video camera, a computer and some basic software is a tiny fraction of what it was ten years ago and doesn’t even compare to the tens of thousands of dollars necessary for professional video production company gear from the pre-computer era. One thing hasn’t changed from the old days. The question of what to put on the screen still has to be answered.

Today, the options can include any of a wide range of content. A video can contain screen demonstrations, or screencasts, which are tutorial videos focused on software that take a viewer step-by-step through the software. It can contain an actual product demonstration. It can also show an author, owner, producer or sales professional talking about his work or product or service in a “face-to-face” summary.

A motivational speaker or other figurehead might use videos to demonstrate their ability to change minds and lives using the power of speech. Slideshow presentations can be put together quickly, showing facts and benefits, adorned with appropriate music and narration.

The process can be as elaborate – or as simple – as your message requires, within certain constraints. In general, the shorter the clip, the more likely the viewer’s attention will be held throughout the entire clip. But one factor alone determines success with online video more than any other – the clip’s “viral” nature. This is a measure of how much the clip is shared by internet users, passing it along to their friends and colleagues, similar to the way a virus passes from person to person. Without going viral, your message isn’t reaching the number of people it could, especially in video in Chicago markets.

To find out how we can help you with your next video production company process, call or email us today!

Video Production Chicago
  • Reviews

    What our clients are saying about us…

    Tim McGee, Head of Sourcing at Avexis:

    “Based on our experience with Video One and having had the pleasure of working with Irwin, I would recommend both Irwin, Video One, and their services to any company looking to fulfill their photography and videography requirements.” More…

    Robert McSwain, Sr. Curriculum Developer & Technologist at Hyster-Yale Group:

    “My company hired Video One and Irwin and his team hit it out of the park for us. We were working on a short deadline and needed video production work in Chicago and I was unable to get my crew there on the time frame I was given. Video One tackled the project head one and communicated thoroughly with me throughout the process and got the job done.” More…

    Tim Donovan, Corporate Communications, at Fundbox:

    “I had a wonderful experience working with Irwin and Ryan from Video One. We hired Video One to produce a corporate case study video of one of our clients. The shoot was effortless and the team did a great job on editing. We will totally be working with Video One again. We highly recommend them! More…