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Video Editing Promotional Videos for Business (Pt. 2)

The Use of Motion Graphics in Video Editing

Motion graphics are used to illustrate a point and/or entertain. So it’s best to use them to accentuate the points you want the viewer to remember. As we all have busier and busier lives, our attention spans get shorter and shorter. So save the ‘eye candy’ that motion graphics often represent for bringing home the 3-5 major points you want to present in your video.

Technically, motion graphics can be any graphic that moves on the screen. This could include animated text, animating a logo, or just about anything else that hasn’t been filmed by the camera crew. Of course, to get the attention of the viewer, you can also use special effects on shot footage too. You can use a variety of filters and special effects that come with many professional editing programs. You can also purchase them if you’re looking for something that doesn’t come with your video editing program.


The Use of Special Effects in Video Editing

While your promotional video needs to move and be entertaining, remember that this isn’t a music video. No need to pull every special effect or editing filter out of your editing bag of tricks. Sometimes, less is better. Often cuts and dissolves work just fine too. The viewer will soon tire of the special effects, wild transitions between shots and the like. Though you have to keep the viewer’s attention, the idea is to communicate and motivate rather than to show them all of the editing program’s capabilities.

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