Video production Chicago is a very competitive market for any business. Even on the Internet, where you and other people share things of value, there’s plenty of competition. OK. That’s one fact.
The next fact is that In your business, you sell or promote something of value.
How can you make those two separate facts of life work together to fulfill your mission to promote products or services using online videos?
How can you get all the exposure you want by capturing the attention of the online audience?
The millions of people who view and share YouTube video clips are doing so because they find something of value within those clips. Most of the time, an entertaining or compelling property of a video – regardless of its subject – causes it to spread like wildfire via email to friends, or embedded on personal web pages or blogs.
What is this property? How do you entertain or hold attention? It may be a confusing new media landscape, but the good news is very old rules of grabbing attention still apply. Here are some of the oldest:
1) Tickle the funny bone. No matter the product or service, chances are there is a way to use humor to talk about it. Look around your subject for ways to draw unusual comparisons to everyday things. For this, you may wish to hire a writer, or look within your own business history for amusing stories you can adapt to your clip.
2) Pique curiosity. Ask questions in your video production Chicago – questions you answer yourself, doing so with your product or service on center stage. Create tension and suggest controversy by blacking out eyes or faces of people appearing in your clip. Set up your clip as a question with your own product or service as the answer.
3) Stir up anger. Today, a huge and growing business surrounds political “discussion”. Interestingly, the most popular of the channels and personalities trafficking in political editorial take a pro-business perspective that manages to get a rise out of people by highlighting government ineptitude, how it can interfere with true market forces and actually get in the way of a recovering economy. Look for ways to use this very profitable anger to frame discussion of your product or service.
These three methods will impart “shareability” – another way to say it is your video can go “viral”. This adds value, and brings maximum exposure to your clips. In this economy, coupled with your business in a highly competitive Chicago video market, you can dominate your arena with online video marketing.
To find out how we can help you use the powerful tool of video production Chicago for your business, call or email us today!
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