Over the last 3 years, video has become the most popular content marketing among brands. According to e-marketer research, 37% of North American companies used video production for content marketing in 2009. Last year, that number rose to 52%.
These findings suggest two important facts. For starters, advertisers are seeing valuable results from their online video content. So valuable that they keep putting money into the medium. Additionally, with more branded content, we’re going to see more innovation in the content and the platforms delivering it. Not to mention more room for ad placement in the form of preroll and banner ads.
So what are you waiting for? Start promoting your business with online video and join the digital content revolution.
For help with all your marketing and video editing projects, visit Video One Productions to see what we can do for you.
