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Video lessons from gadget marketing

Over the last few years, as more high-end gadgets have become available to consumers, video has become a priceless tool for Chicago production companies in advertising the latest technology. The power of video can convey features and specs in a way text or simple images never can. As such, there are some great examples of branded online video that were used to advertise the latest touch screen technology.


Some folks would say that Apple’s iPhone and iPad commercials fall into the first category, Product Demonstration. And they do. But they’re something else entirely. Apple has built it’s massive wealth by appealing to viewers’ sense of status. The “cool” factor. Sure, the “If you don’t have an iPhone” Chicago production companies commercials demonstrated the product’s capabilities, but the main thrust of the ad isn’t what the phone can do, but how you should feel if you don’t have one.

Entertainment & Humor

Some gadget brands are full-on embracing the social video production marketing style of entertainment-over-ads. This type of video marketing leans more on long-term brand awareness to drive sales, and the immediate goal of the video is simply to entertain the viewer.

Like T-Mobile, who I’m sure would love for you to buy their products… but first they want to put on a broadway-style musical number in an airport:


Some Chicago production companies use a personality to help draw the audience in. Not a celebrity, exactly, but a created persona or character that recurs throughout an entire series of ads.

Like the Playstation Vice President, Kevin Butler:


Then, of course, you have a category in which Verizon and Motorola seem to have taken up permanent residence–the abstract ad. Apparently these companies believe you don’t want to see a device in action, but rather would prefer to see inexplicable mini action and sci-fi video production like.

Wrap Up

Brands and businesses have more paths to Chicago production companies success than they tend to think they do. They’d be wise to look at the gadget and smartphone brands of the world, who have demonstrated a wide variety of ways to go viral, generate buzz, and engage viewers.

(Via ReelSEO)

If you would like to use the powerful medium of video production to help your
business, visit Video One Productions’ website to see what we can do for

Video Production Chicago
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