Jeremy Vest is an entrepreneur, web designer, and video marketing expert who wrote a case study for ReelSEO about the effect of online video production on a small business called Wasp Barcode Technologies. Below are highlights from Vest’s experience.
YouTube is the second most influential search engine in America (following Google), and showing up at the top of search results is vital to directing customers to products. Carefully chosen metadata and tags will help your videos appear higher on search result lists. Eventually, good search engine real estate will help boost sales and encourage company growth.
2. Referring Traffic
Once someone has seen your YouTube video editing, you have a unique opportunity send those viewers to your website. Visitors don’t just come to your website out of nowhere, so posting videos on YouTube is not only a great way to raise brand awareness but an easy way to drive visitors to your site. According to Vest, YouTube is the second largest generator for traffic to his site.
3. Customer Engagement
If you know a little bit about customers, you can produce video content aimed at providing your audience something valuable. This will keep their attention on your brand much longer and encourage sales or traffic. Plus, with YouTube Analytics, you can figure out how visitors consume your video which will help you produce videos that lead to a much more engaged prospect.
Visit ReelSEO to see the entire case study. For help with your own online video editing and video production goals, visit Video One Productions to see what we can do for you.