Video on Chicago Internet Sites has gone from unheard of, to a novelty, to an expectation. Now, and more so in the future, you will need high quality video created by an experienced digital video production company to capture and retain peoples attention. Once a novelty or something where low quality could be forgiven, Internet video production is now a business best practice. Speaking of which, time to get to those great ideas!
Probably the most fun way to promote your business online is to post your video on an Internet distribution channel such as YouTube. This is a great way to conduct an online guerilla marketing campaign. Create sales by making an entertaining, well-produced video that will appeal to viewers. Keep in mind that you are not supposed to put blatant advertisements on YouTube. It has to be disguised as entertainment. But there is nothing preventing you from putting your website address at the end of your entertaining or informational video.
Perhaps you have already seen it, but a company called Blendtec has posted a series of amusing videos on YouTube.
Blendtec produced a series of short, humorous and very effective demonstrations showing how powerful their blender is by chopping up a variety of unconventional items such as marbles, rake handles and magnets! Though these videos appear simple, they were professionally produced by a video production company with graphics, appropriate pacing, proper lighting and audio, and a variety of other professional touches that allow their message to be conveyed without any amateur-video distractions.
Not only has this company’s sales of blenders skyrocketed, but YouTube is actually sending them royalty checks based on the number of people who watch their videos!
There are many ways that you can distribute your video on the Internet through channels that are hungry for content. Google Video, YouTube, Yahoo Video, and Revver are a few sites where you can post your video. If you want more sources, type in online video in a search engine and see what comes up.
After you have a professionally produced video, you can also use your video as an email attachment or posted on your website home page for maximum exposure. If you have your video on your home page, you may want to decide whether or not to have it self starting. Self starting means that as soon as someone goes to your page, it starts to play. This may be perceived as an aggressive move and may turn some people off. On the other hand, having it self starting will guarantee that at least the beginning of your video will be heard and perhaps seen. In this economy, I would say go aggressive. This is no time to be shy!
To find out how we can help with your next video production company project, call or email us today!Video Production Chicago