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Sometimes businesses struggle to find good employees. This might come as a surprise, but some people don’t belong in the cheese curd industry. And in certain situations, the best match for a certain position isn’t even aware of it. Some people are born to make cheese curds, and they go their entire life without knowing it! So how do curd factories find the best talent? They could put an ad in Craigslist, but then every 14 year old with a worker’s permit would apply (teenagers love cheese curds).
The right person for the job might see that Craiglist ad, dismiss it, and go back to the paralegal section of the website. A great way to find talent for specific positions is to make a recruitment video. The can take any shape and form, and employers even have the opportunity to be creative. Google’s recruitment video interviews current employees about their feelings toward the company. The Arizona Pharmacy Alliance recruitment video uses a small, blonde goblin to describe what their organization does. Once your recruitment video is on YouTube, practically anyone can watch it. You can also distribute it with Craigslist ads, or just email to potential candidates so that they understand your business. There are lots of challenges to connecting people with the right business, but you never know when someone stumbles upon an old recruitment video and realizes that they belong in the curd biz!
To find out how we can help you use the powerful tool of video production Chicago for your business, call or email us today!Video Production Chicago